Case Studies : Quick Play

Background:

A USA-based premium sports accessories brand approached us with strong product demand but weak account structure. Their listings lacked proper SEO, A+ Content was underperforming, the Brand Store needed a better buying journey, and backend issues like suppressed and stranded listings were affecting visibility. At the same time, advertising efficiency was a major concern, with ACOS sitting at 44%, making growth expensive.

Our Strategy

We rebuilt the account from the ground up by optimizing listing SEO, restructuring titles and backend terms, redesigning the A+ Content, and improving the Brand Store experience. On the PPC side, we restructured campaigns, refined keyword targeting, optimized bids, introduced stronger negative filtering, and shifted budgets toward profitable terms. We also resolved account health, suppression, and stranded inventory issues to ensure smooth scaling.

Growth Results

The transformation created immediate momentum. Within 75 days, sales scaled from $120K to $500K+, while ACOS dropped from 44% to 18%. Improved keyword rankings, stronger impression share, and better conversion performance built the foundation for long-term growth. As the account continued to scale, the brand later crossed the $2M revenue milestone.

This growth was achieved by aligning SEO, A+ Content, Brand Store optimization, PPC efficiency, and backend account health into one unified strategy. When every layer of the account works together, sustainable scale becomes predictable.

Let’s build your next growth milestone together.