Case Studies : Baketivity

🚀 Background

Baketivity, a fast-growing consumer baking brand, partnered with us to accelerate its Amazon growth and build a stronger revenue engine. Although the brand already had excellent product quality and strong market appeal, its Amazon presence was not fully optimized for scalable growth. Over just a little more than four months, our objective was to transform the account into a data-driven growth system through strategic listing optimization, PPC restructuring, and conversion-focused brand enhancement.

🎯 The Challenge

The account was facing inconsistent keyword rankings, rising ACoS, and under-optimized listings that were limiting discoverability and sales momentum. The Baketivity Storefront lacked cohesive branding and a clear customer journey, while A+ Content and listing creatives were not effectively communicating the family-friendly value proposition of the products. Conversion rates remained below category benchmarks, making it difficult to scale efficiently despite strong customer demand.

🛠 Actions Taken

To unlock profitable scale, we executed a full Amazon growth overhaul. Listings were rebuilt with SEO-aligned titles, bullet points, and backend search terms to improve indexing, visibility, and relevance. We redesigned the A+ Content and Brand Store with lifestyle imagery, stronger storytelling, and benefit-driven copy to create a more engaging buying experience. On the PPC side, campaigns were restructured using keyword segmentation, refined bidding strategies, and aggressive negative targeting to reduce wasted spend.